![Win/Loss Best Practice #3: Prioritize top competitive issues]()
Win/Loss Best Practice #3: Prioritize top competitive issues
![Win/Loss Pitfall #3: Overly-scripted, canned, or "robotic" interviews]()
Win/Loss Pitfall #3: Overly-scripted, canned, or "robotic" interviews
![Win/Loss Best Practice #2: Know your ROI]()
Win/Loss Best Practice #2: Know your ROI
![Win/Loss Pitfall #2: Too many or too few interviews]()
Win/Loss Pitfall #2: Too many or too few interviews
![Win/Loss Best Practice #1: Confidential interviews]()
Win/Loss Best Practice #1: Confidential interviews
![Win/Loss Pitfall #1: Not Getting Sales Buy-in]()
Win/Loss Pitfall #1: Not Getting Sales Buy-in