We always use executive-level interviewers to conduct interviews of your customers. Senior-level decision-makers respond to and appreciate the meaningfulness and efficiency of our peer-level interviews. A consultative, peer-to-peer style puts our respondents at ease and encourages them to talk freely about their experiences with an equal. We have honed our interviewing methodology to obtain as much valuable information as possible from respondents.
We conduct both blind and non-blind interviews. Wherever possible, we recommend the use of blind and anonymous interviews because they are the most objective source of customer opinion available. With respondent permission, we record the interview and you get a verbatim transcript of what was said. It’s as if you were a fly on the wall, listening to two executives discuss the detailed reasons why they picked you or your competitor.
Rigorous analysis of interviews in aggregate unambiguously identifies the statistically significant factors causing wins and losses, and highlights the most important actions you can take to improve your competitive win-rate. Our graphs and charts make it easy to understand and communicate important findings.