Analysis and Recommendations

Our win-loss executive reports summarize the findings from a win-loss interview research engagement, and focuses on prioritize action on the most important issues.

Available in either slide deck or document format, this report will show you how you and your competitors are perceived, your competitive strengths and how you can better push them, your weaknesses and the tactics used by your competitors and how you can defuse them, as well as customer satisfaction problems which you should address.

Our focus is on action needed to address opportunities and weaknesses, often best uncovered by comparing and contrasting reasons for wins and losses by competitor, region, product lines, etc., and how these reasons have changed over time.

Click here to read an example Executive Presentation.