Who we serve


Vendor Sales, Marketing, and Product Development

We help vendor clients increase win-rates. Lost deals are expensive. Our clients report sustained improvements in win-rates from 10-30% by adopting sales tactics that counter competitors’ claims, focusing marketing on their strongest suits, and closing product gaps that cause lost deals.

Mergers and Acquisitions

M&A clients work with us to determine how well prospective acquisitions compete in real-world contests. Our independent research validates vendor claims and reduces risk by determining the reasons why their customers picked them, as well as how well the vendors take care of their customers after a successful sale.

Venture Capital

We help venture capital clients better understand the competitiveness of startup companies in their target marketplaces. Our independent and objective insights guide portfolio companies to focus on the right strategies to meet growth and profitability goals, and help reduce risk in prospective investments.